News Release: 9/14/2020
Local Massage Envy Owner Awarded National Franchisee of the Year
Winner to launch a special promotion designed to help locals reclaim their physical and emotional well-being in the midst of the COVID Crisis.
Scottsdale, AZ – Massage Envy, the largest provider of therapeutic massage and skin care services in the U.S., today announced Anthony Vidal as its “National Franchisee of the Year.” Vidal is the owner and operator of the Farmington, South Windsor, and West Hartford, Connecticut Massage Envy locations.
According to Beth Stiller, CEO of Massage Envy, this award is an opportunity to recognize an exemplary franchisee within the Massage Envy network. Stiller said Anthony and his team go beyond simply achieving operational excellence – this franchisee also leads the others on delivering on the company’s brand promise of helping people feel their best.
For Vidal, helping people achieve personal wellness is his life’s mission. “This is a fiercely competitive industry – what sets you apart are your people. They are the experience. I have a team of 120 highly skilled therapists who have expertise in dozens of disciplines. They know that every customer is unique and they are able to deliver experiences that meet the specific needs of each and every client.”
“Knowing how important massage is to personal wellness has made the last six months really hard for our therapists,” Vidal said. In March, according to the Journal of the American Medical Association (JAMA), Internet searches for “panic” and “anxiety attack” hit an all time high1. “Research from the Mayo Clinic confirms that massage therapy is a great weapon against anxiety and depression.2 It is hard to be sidelined at a time when our customers have needed us the most.” Vidal plans to share his success by offering customers a complementary service with their massage through October 31, 2020.
“It just feels like the right thing to do. We can’t cure COVID, but we can help our customers find a level of health that might make them more resilient.”
To accommodate demand, Vidal said his locations have extended hours of operation to ensure the most stringent sanitization and cleaning processes. “Our clients see massage as a way of taking control of their personal well-being. In recent months, we’ve all felt a little out of control. It’s a privilege to help our clients take back their lives.”
About the “National Franchisee of the Year” Special Offer (Farmington, South Windsor & West Hartford, CT only)
To celebrate this amazing achievement, Anthony is offering anyone who mentions the Franchisee of the Year Award at one of his three Connecticut franchise locations, a complimentary service enhancement to their next massage service through October 31, 2020. To learn more about massage enhancements visit https://www.massageenvy.com/massage/personalized-experience/enhancements. You can book your next session by visiting https://www.massageenvy.com/scheduling/css/profile/login or calling your local franchise location.
About Vidal’s Massage Envy Franchise
The 120+ professionals working within his 3 franchised locations know “The Client is Boss”. Every employee is held to high standards in order to exceed client expectations! We reopened with expanded hours and strong sanitization protocols. For example, we’ve installed filtration units throughout our locations which use ActivePure® technology to destroy more than 99.993% of airborne and surface pathogens, such as viruses and bacteria. ActivePure Super-Oxiders neutralize these and other pathogens on contact, destroying the microorganisms in the air and on surfaces while leaving a protective barrier of safe super-oxidizers on all surfaces, providing protection from germs continuously 24 hours a day, every day. Due to our commitment to safety and santiziation, we have safely serviced more than 7,700 individuals since reopening on June 20th. To learn more about how we are providing the safest environment for spa services, visit https://www.activepure.com and https://www.massageenvy.com.
About Massage Envy
Massage Envy, based in Scottsdale, Arizona, is a national franchisor and, through its franchise locations, is the leading provider of therapeutic massage and skincare services. The Massage Envy franchise system is, collectively, the largest employer of massage therapists and estheticians, with more than 35,000 dedicated wellness professionals that provide best-in-class service to over 1.65 million members. Founded in 2002, Massage Envy has more than 1,150 franchise locations in 49 states that have together delivered more than 100 million massages and facials. For more information, visit www.massageenvy.com, or follow us on Twitter @MassageEnvy and Facebook www.facebook.com/MassageEnvy.
1 Google searches for “panic attack,” and “anxiety attack” hit all-time high during the coronavirus pandemic. Journal of American Medical Association (JAMA) August 2020.
2 Mayo Clinic on Stress[RvG2] visit https://sms52.com/5FE8tgg