Slay the Biggest Impediment to Adopting a Growth Mindset
Before you read this article, open the internet, and ask “How many business professionals are busy?” For a little extra fun, substitute business professionals with your specific industry. You’ll see pages and pages of results and studies all saying the same thing—more than half of people are busy (some studies report well over 75%) and stressed because of it. Busyness, not to be confused with business, is the top impediment to adopting a growth mindset, and yet most business gurus will tell you a growth
Christina Metcalf
Our Population Is Getting Older. Is Your Marketing Holding Up?
It’s predicted that by 2040, 80.8 million residents of the US will be over the age of 65 (currently, we’re at 47 million). That’s more than double the number in 2000. While we can wring our hands all day worrying about things like social security and healthcare as the population ages, an older demographic can also be a lucrative market to explore for your business. With more people staying active longer, they’re more apt to make their own buying decisions as well. In the past, many seniors got to an age
Christina Metcalf
Gen Z Is Ditching the Traditional Search Engine. Is Your Business Ready?
Search is evolving and if your business targets Gen Z, paying to rank for certain keywords is about to lose some forward momentum. We’ll see this impact first among changing search patterns with early adopters, but AI is so easy to use, it will quickly catch up to the rest of the generations.
Christina Metcalf
Why Workforce Development Is a Big Deal for Small Business
Many small and medium-sized business owners think that workforce development isn’t in their “lane.” They leave it to the big guys to work with the chamber and community leaders to ensure the large businesses have the skilled employees they need for the future. But unless you are a business of one and plan on remaining that way, workforce development should be a concern of all sizes of businesses. Here’s why you should want to get involved:
Chris Conway
Time to Get Influential: Leveraging the Power of the Influencer in Your Business
Influencer marketing is a powerful strategy for businesses looking to reach a wider audience and build brand awareness. But it’s not just for the big guys. You can leverage the power of the influencer even as a small business. You may not have the pockets to bring in Michael Jordan, but you can build an audience by working with (smaller) influencers. Before we get into how you can use influencers, let’s address the influencer in the room. Where are these minor celebrities and how do you work with one?
Christina Metcalf
4 Ways Copycatting Can Help You Build a Following on Social Media
Building a following on your desired platform on social media requires a bit of luck but there are some things you can do to help that luck (and other users) find your profile. But sadly, those things probably don’t have a lot to do with your business.
Christina Metcalf
Small Business Owners: It’s Time to Think Big
As a small business owner, it's easy to get bogged down in the day-to-day operations of your business. You're constantly juggling tasks like managing inventory or staff, paying bills, and dealing with customer service issues. It can be challenging to find time to think about the big picture, let alone act on it. However, it's essential to think bigger if you want your business to grow and thrive. Now’s as good a time as any.
Christina Metcalf
How AI is Revolutionizing Search Engine Optimization for Small Businesses
Periodically, the Search Engine Optimization (SEO) gurus come out and tell everyone some is changing SEO forever. Add that to the nearly constant adjustments search engines are making to their algorithms and hitting the moving target of organic ranking success becomes as impossible as winning a giant stuffy at a carnival. Sure, you see it happen on occasion but never to you. This article is going to tell you that artificial intelligence (AI) will forever change SEO. We know. You’ve heard claims like this
Christina Metcalf
Top Business Advice from 3 Celebrities
If you’re like me, you may be wrinkling your nose at the thought of people making millions of dollars on one movie giving you business advice. But there’s a new generation of Hollywood stars that aren’t content with just time on screen. They’re building empires, too. And while name recognition is easier for them and start-up capital only requires dipping into their millions, they still have the same struggles to find a valuable product or service to bring to market. They didn’t go to Harvard but they’re
Christina Metcalf
5 Ways to Improve (or Build) Team Culture in Your Small Business
Many small businesses overlook the importance of team culture. They might do so because they feel they have a transient workforce and people won’t stick around. It’s possible they believe they’re simply too small and team culture is for larger companies like Nike. But that’s not the case. A team or company culture is as important as your brand. You’re not too small for one of those, are you?
Christina Metcalf
