• West Hartford Chamber Blog

    Welcome to the West Hartford Chamber of Commerce Blog! Check back here for updates on the Chamber and its Members. We will also curate a collection of articles, tips, and resources to assist you and your business.
    Results Found: 17 RSS Feed
    Christina R. Metcalf
    Monday, May 23, 2022
    If you’re a small business owner without the resources to hire a large full-time team, you can still meet your business needs through freelancing or turning to independent business professionals. This can be an economical way to accomplish your goals without having to cover the cost of full-time employees. Read more
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    Christina R. Metcalf
    Monday, May 9, 2022
    A cruise ship captain once said, “There’s always a weird person at your dinner table. If you’re sitting with several couples and you can’t figure out who the weird one is, chances are it’s you.” The same can be true of customer service. Every business is convinced they offer stellar service but if you can’t think of a company in your area that offers bad service, it might be you. It’s statistically impossible, not to mention an abuse of a superlative, for every business to offer “the best” service. One is better than the other. We aren’t all 5-stars all the time. But that doesn’t mean we can’t learn from the experience. 5 Great Lessons from Bad Service If you’ve recently received some bad reviews or customer service complaints, here’s how you can learn from them. Read more
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    Christina R. Metcalf
    Monday, May 2, 2022
    It’s not uncommon to hear old timers (of any age) complain that young people don’t have it as hard as they did. It’s a common lament that younger generations are not as battle worn as the Silent Generation. Whether that is true or not remains to be seen. But the one thing that is true is that people will not do business with you if you make it hard to do business. There’s just too much competition and not enough interest. To attract sales and become interested in your business, you want people to know, like, and trust you. Once they are interested, your work isn’t complete. You want to make it easy on them to do business. If you’re doing the following things in business, you may be missing sales because you are making it too hard. Read more
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    Christina R. Metcalf
    Monday, April 18, 2022
    If you’re a small business, you probably bootstrapped your website content, picking it up here and there, copying what you like from other sites (hopefully not word for word), and adding as you go. That’s the way most small businesspeople do it unless you’re lucky enough to know someone who offered their writing services or have it in your budget to have it written for you. But do you ever wonder if you have the type of content that will transform the casual web visitor into someone who buys? Here are the components you need on your website to ensure more sales conversions Read more
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    Christina R. Metcalf
    Tuesday, April 12, 2022
    Christina R. Metcalf
    Monday, March 21, 2022
    Whether your team works from home or in an office, whether you are a business of one or one hundred and one, taking care and making time for wellness is becoming increasingly important. Stress levels because of what’s going on in the world around us are increasing. You may not even be aware of the outside stress someone is under. Making sure you create an atmosphere where wellness is stressed and made a priority is critical to successful performance. Stressed out employees make more mistakes and have difficulty making good decisions. Read more
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    Christina R. Metcalf
    Monday, March 14, 2022
    At the risk of sounding like Chicken Little (you know the one who runs around talking about the sky falling) the current global “go-ings on” are the closest we’ll ever get to advanced warning that cybersecurity is something every business needs to worry about. Big or small, selling globally or just in your tiny town, if you do anything online, your data is in (potential) jeopardy. Here are the things you need to do now. Seriously. Read more
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    Christina R. Metcalf
    Monday, February 28, 2022
    Are you on TikTok? Maybe you’re just figuring out video and livestreaming and you have written off TikTok as a site for kids. While you aren’t wrong about that (32.5% of users are between 10 and 19, while 41 percent of TikTok users are between 16 and 24 years old), the TikTok adult audience has grown at a rate of about 5.5 times in just 18 months. The app now boasts 1 billion active users. TikTok videos are becoming a way to pass time for many people and the average user spends about 52 minutes per day on the app. It also has huge reach. 167 million TikTok videos are watched in a minute on average. So, if you’re looking to reach an under 35 audience in your business, TikTok might be the avenue for you. Here’s what you need to know as a beginning user: Read more
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    Christina R. Metcalf
    Wednesday, February 23, 2022
    Whether you are a business or a nonprofit, operating in the public sector or the private one, serving businesses and organizations or serving individuals, established in your sector or just starting out, running an empire or “lone wolfing” it, your audience wants to get to know you better. In fact, they expect it. So, what does that look like and how does that benefit you? Read more
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