• West Hartford Chamber Blog

    Welcome to the West Hartford Chamber of Commerce Blog! Check back here for updates on the Chamber and its Members. We will also curate a collection of articles, tips, and resources to assist you and your business.
    Results Found: 31 RSS Feed
    Christina Metcalf
    Monday, September 26, 2022
    This week MasterCard announced its prediction that holiday spending by customers would increase by 7.1% over last year. This is good news for businesses that were thinking inflation may quell holiday spending. But how did they decide on this and what does your business need to know to make the most from holiday shoppers? Read more
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    Christina Metcalf
    Monday, September 19, 2022
    Telling your business story is a compelling way to get your audience more invested in you and to help build know, like, and trust. But your business story shouldn’t be a dry About Us page filled with dates you first opened and how many locations you’ve been through over the course of your business history. Your business story is a lasso that draws people in and holds them there. But it can also be a feel-good moment in a sea of dread. With the pending recession and economic struggles most are enduring, now is the perfect time to cultivate and share your business story. Read more
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    Christina Metcalf
    Monday, September 12, 2022
    As a child of the 80s, I remember the excitement when the Wonder Twins would join forces and utter those magical words “Wonder Twin powers activate!” Sure, there were often comical results but both characters used their strengths to save the day. The same is happening with business these days. We’re seeing a lot of it among big brands, unlikely partnerships to sell additional products or services. Some of them are umbrella situations where the companies are owned by the same parent organization, but others are simply recognizing that to be competitive, they have to offer their customers more. Read more
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    Christina Metcalf
    Tuesday, September 6, 2022
    COVID forced many employees to work from home, whether they wanted to or not. As recovery continues employee and employers are deciding between their preferred work location. Many employees chose to remain at home even when their business called them back. Some employers, on the other hand, decided to trim costs and allow employees to stay home indefinitely. This battle between home and the office also created a third group--those who are leaving the traditional workforce to “do their own thing.” Read more
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    Christina Metcalf
    Monday, August 29, 2022
    6 Ways to Stop Procrastinating Procrastination is an excellent way to miss opportunities, and no one wants that. If you’ve found yourself procrastinating a lot recently, it’s time to get it under control. Take back your tomorrow, and get things done today with these tips and mental shifts. Read more
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    Christina Metcalf
    Monday, August 15, 2022
    When a business operator finally decides they need someone focused on their marketing, and they resolve to hire for the position, it usually goes something like this: “This position will be in charge of posting to our social media channels.” But if that’s all you’re doing, you can put that in the hands of the nearest thirteen-year-old. If you’re contemplating stepping up your business marketing, you need more than a scheduler. You need someone who understands the different kinds of marketing, your audience, and how to nurture prospects. Read more
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    Christina Metcalf
    Monday, August 8, 2022
    Labor Day is fast approaching. This unofficial end of summer is largely ignored by businesses partly because a holiday surrounding working doesn’t seem like much fun. However, you can use this day for more than planning a backyard BBQ or trip to the beach. Here are some engaging social media and activity ideas that you can work on over the next month to drive interaction and get employees and customers excited about this much overlooked holiday. Read more
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    Christina Metcalf
    Monday, August 1, 2022
    Workplace trends come and go like snack carts, but these trends may very well revolutionize the way we work because they are just so darn appealing to most employees. But before we go into these workplace trends, know that they are not for everyone. Your business may not be able to function if you put them into operation. There are some businesses that simply require employees in seats, seats that are customer-facing in a central location. But if you do have the flexibility to adopt some of these, you may see very big changes in productivity and morale. These things may be what the employee of tomorrow is looking for. Read more
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    Christina Metcalf
    Monday, July 25, 2022
    If you’ve recently picked up a write up on Most Loved Workplaces or Best Places to Work, you may be surprised to see that good benefits and higher than average salaries aren’t contributing to those titles anymore, but then neither is having a Foosball table. Employees (and customers) want more. While many businesses are launching diversity initiatives, there’s one area of diversity you may not have considered—neurodiversity. There are several ways to be designated a neurodiverse-friendly business, whether that’s creating a more inviting atmosphere for neurodiverse customers or creating a workplace where all employees are comfortable and valued. Over the past two decades, identification as a neurodiverse individual has increased 600% so ensuring your business embraces this aspect of diversity is growing in importance. Read more
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    Christina Metcalf
    Monday, July 18, 2022
    Help the Chamber Help You I can rattle off many benefits behind chamber membership but it’s likely there’s one thing in your business that’s really bothering you. There’s one problem or goal you have in your business that if the chamber could solve for you, you’d be a die-hard member forever, right? If you’re already a loyal member, then you know there’s something the chamber does that you couldn’t do without them. Read more
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